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This week I’m joined by Fox Racing’s head of sports marketing and athlete development, Austin Hoover. Austin is the man who’s responsible for looking after Fox’s athlete rosters and making sure that they look amazing at every race. We chat about how Austin found his way from being a stuntman at Disneyland to his role at Fox, working with the world’s best mountain bike and moto athletes. Hear what went into getting the whole of the Santa Cruz Syndicate on Fox and what it takes to make everyone’s bespoke kits. We also chat about the future of downhill race kit and the future of the sport under Warner Brothers Discovery. So, it’s time to sit back, hit play and listen to this episode with Austin Hoover.
You can find out more by heading to foxracing.com or by checking them out on Instagram @foxmtb.
Podcast Stuff
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Downtime EP
Downtime EP issue 3 is now available here. EP takes inspiration from the guests and topics of the podcast. It expands on them, and takes them into a stunning print-only format. EP is the perfect companion for some quiet time away from the distractions of modern life. Beautiful to have and hold, and a timeless piece of mountain bike history. Just head over to downtimepodcast.com/ep to save yourself £5 off of the cover price with an annual subscription for just £25 plus postage or you can purchase EP1, EP2 or EP3 on their own too.
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Photo – Mike Emery
